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Bloomberg culturetechnology

The Humble Bean Gets a High-End Glow-Up

The once-lowly legume is finding new fans, thanks to viral TikTok trends, a high fiber and protein count, and loads of new bean startups.

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https://www.bloomberg.com/news/articles/2026-04-24/viral-tiktok-trend-turns-beans-into-must-buy-grocery-item?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc3NzM2MTg5MiwiZXhwIjoxNzc3OTY2NjkyLCJhcnRpY2xlSWQiOiJURFpOS0tLSUpIQzkwMCIsImJjb25uZWN0SWQiOiI5MEFCRURERjlDMEE0QkZFQTY4QzgxRDE1ODc5MzA2OSJ9.C2_VOzsMI4jkBViwpguk2RydPvhnSr6fJ-1DfW3CNBU

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