The Americans Shelling Out Five Figures for a Coat of Arms

I think the real story here is that bcs these heralds are basically independent contractors trying to make a living, they will pretty much make up any happy horseshit ppl want to hear & see in order to get business. www.theatlantic.com/magazine/202...

My great-grandpa moved to the Ozarks from Wallonia around 1920s. He gave me my outlandish last name and so I actually have heraldry that is from the ancestral village. It’s not a need to have but it is a fun to have. And I don’t have to spend five figures lol.

In a brick building near St. Paul’s, Americans seek a taste of nobility. For $12,000, the College of Arms grants honorary coats of arms, offering a visual connection to a storied past that many Americans feel they lack in their own, modern history.

Culture The Americans Shelling Out Five Figures for a Coat of Arms A nation founded on the rejection of aristocratic traditions still yearns for them. By Helen Lewis

Enjoyed this article in The Atlantic about heraldry: the design of crests and coat of arms. While framed mainly around those requesting such designs, the article goes a bit into the craft as well. For instance, the naming of colours. Apparently “azure” refers to blue (does Microsoft know?)