How the Pro-Trump Media Ecosystem Is Splintering Ahead of the Midterms (Gift Article)

So CBS and others invested in a pro trump audience that won’t arrive, alienating their actual audience, and trump propagandists are losing audience bc people are souring on Trump. Also helps explain the increased racist shrieking as they try to farm engagement www.nytimes.com/2026/07/31/u...

This is something a lot of us have noticed over the past year. Good on the NY Times to lay out all the data and show that it isn't just Ben Shapiro who is losing his audience -- it's the entire right-wing media ecosystem. www.nytimes.com/2026/07/31/u...

Link: www.nytimes.com/2026/07/31/u...

When your enemies are destroying themselves, you let them. www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing! Once united for Trump, Alt-right influencers are embroiled in feuds and losing viewers, creating a problem for Republicans in the midterm elections. #MAGA www.nytimes.com/2026/07/31/u...

MAGA-specific part aside, there are some genuinely fascinating implications here for how the fractured media landscape intersects with thermostatic backlash, which point to… weird incentives in the longer run

Interesting… www.nytimes.com/2026/07/31/u...

La máquina propagandística trumpista tampoco está muy en forma para intentar juegos complicados, como el de Irán. O el de hoy.

Cool data story from NYT showing that MAGA Media's audience is cratering as its personalities feud with each other www.nytimes.com/2026/07/31/u...

Gift article www.nytimes.com/2026/07/31/u...

Here's a 🎁 link (no paywall) in case anyone needs it. The article is indeed quite interesting. www.nytimes.com/2026/07/31/u...

Gift link. www.nytimes.com/2026/07/31/u...

The X/Twit decline is especially satisfying. www.nytimes.com/2026/07/31/u...

Uniter Cry me a river …a blue wave river! #Blues #GTS #DemVoice1 #Voices4Victory #ProudBlue #ResistanceUnited @nytimes.com 🎁 The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

"Views are dropping for many of Mr. Trump’s greatest allies, while some figures on the right who have taken to criticizing Mr. Trump are showing uneven gains." You absolutely love to see this. Especially note the plummeting views on Elon's pathetic website. 👀 www.nytimes.com/2026/07/31/u...

Some of the worst people in the world are seeing their audiences crater. "His loyalty to Mr. Trump has become unappealing to some Republicans who are frustrated with the rising cost of living and the president’s decision to start a war with Iran." www.nytimes.com/2026/07/31/u...

White nationalism & antisemitism are major forces on the right. Nick Fuentes, a rabid antisemite & white supremacist who helped incite the crowd outside the U.S. Capitol on Jan. 6th, has the largest audience on Rumble. (Others have larger audiences across platforms.) www.nytimes.com/2026/07/31/u...

MAGA in decline ... www.nytimes.com/2026/07/31/u...

“The shifts add to a growing body of evidence that suggests the audience for pro-Trump content has fallen from its heights and, for some creators, has reached new lows.”

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

My theory on dwindling MAGA audiences: At some point the reality of their own increasingly empty wallets has become too much for even the most brainwashed supporters to ignore. Gift article. www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing Once united in support of President Trump, right-wing influencers are embroiled in feuds and losing viewers, creating a problem for Republicans in the midterm elections. FREE NYT GIFT ARTICLE 🎁 www.nytimes.com/2026/07/31/u...

One of the assumptions the media and their critics have to avoid is the idea that audiences are captive, passive and malleable.

One imagines these trends would be very different for the UK online right over the same period (given the absence of a thermostatic backlash), but it would be good to see them... www.nytimes.com/2026/07/31/u...

Rien ne va plus chez les influenceurs Maga, qui perdent (parfois fortement) en audience. Ils ne sont pas ailleurs plus forcément alignés avec la Maison Blanche, certains critiquant vertement l'administration Trump www.nytimes.com/2026/07/31/u...

Some good news? www.nytimes.com/2026/07/31/u...

I wonder if the collapse of the Putin->Orban->Influencer cash pipeline has anything to do with this. Boarding the Grievance Gravy Train to collect that sweet, sweet Wingnut Welfare has gotten harder of late. www.nytimes.com/2026/07/31/u...

How the Pro-Trump Media Ecosystem Is Splintering Ahead of the Midterms www.nytimes.com/2026/07/31/u...

most understated sentence in the piece is "Some creators, like Ms. Owens drew new audiences by posting about a broader range of topics" lmao

The MAGA Media Machine Is Fracturing Once united in support of President Trump, right-wing influencers are embroiled in feuds and losing viewers, creating a problem for Republicans in the midterm elections.

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u... Couldn't happen to a more deserving bunch of traitors and liars. ‼️

Analysis shows declining YouTube and X viewerships for several high-profile right-wing influencers, pointing to a shrinking audience for pro-Trump content (Stuart A. Thompson/New York Times) Main Link | Mediagazer Permalink

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

Some good news; right wing media and influencers are losing millions of viewers. It appears even much of the right is sick of Trump as they struggle to pay their bills. www.nytimes.com/2026/07/31/u...

I could not be happier: …”the audience for pro-Trump content has fallen from its heights and, for some creators, has reached new lows.”… [gift link] www.nytimes.com/2026/07/31/u...

Interesting analysis. “The shifts add to a growing body of evidence that suggests the audience for pro-Trump content has fallen from its heights and, for some creators, has reached new lows.”

Source: www.nytimes.com/2026/07/31/u...

Apparently that Trump Kool-Aid just don’t taste the same no more! 😜 www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing Once united in support of President Trump, right-wing influencers are embroiled in feuds and losing viewers, creating a problem for Republicans in the midterm elections. www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u... Once united in support of President Trump, right-wing influencers are embroiled in feuds and losing viewers, creating a problem for Republicans in the midterm elections.

When all you have to offer is hate then it gets boring. www.nytimes.com/2026/07/31/u...

Hmm. www.nytimes.com/2026/07/31/u...

😱. So sad. www.nytimes.com/2026/07/31/u...

The audience for pro-Trump content has fallen from its heights and, for some creators, has reached new lows. Views are dropping for many of Trump’s greatest allies, while some figures on the right who have criticized Trump show uneven gains. #USA #media #midterms www.nytimes.com/2026/07/31/u...

This is bound to have electoral ramifications. www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing Once united in support of Trump, right-wing influencers are embroiled in feuds and losing viewers, creating a problem for Republicans in the midterm elections. www.nytimes.com/2026/07/31/u...

Gift article link: www.nytimes.com/2026/07/31/u... h/t @dandrezner.bsky.social

Poor Comrade Benny Johnson is loosing followers by the millions. Lol! www.nytimes.com/2026/07/31/u...

Never met an enemy destroying himself that I didn't like!

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

he, he, he www.nytimes.com/2026/07/31/u...

MAGA ratings among big-name voices and podcasters are dropping. Gift link below. www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing Gift article Read and Share Good signs.

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

www.nytimes.com/2026/07/31/u...

hmmmm...

Reading this NYT piece about how MAGA influencers are losing follows is a somewhat encouraging read that is also a bit depressing because you find out how popular some of the Worst People In The World are.

🎁🎁🎁🎁🎁 Here’s a gift link: www.nytimes.com/2026/07/31/u...

Everybody's clicks are falling but Charlie Kirk's numbers have dropped off to a throat clutching extent. Free for everybody www.nytimes.com/2026/07/31/u...

Gift link here: www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

www.nytimes.com/2026/07/31/u...

FREE ARTICLE The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

This is good news. The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

🎁 www.nytimes.com/2026/07/31/u...

🎁🔗 Good news for Democrats: The MAGA Media Machine Is Fracturing 🍿 A growing body of evidence that suggests the audience for pro-Trump content has fallen from its heights and, for some creators, has reached new lows. www.nytimes.com/2026/07/31/u...

This is good news, but only is half the equation. The other half is building an equivalent progressive media machine to counter the right and the oligarchs who control media properties and social networks. www.nytimes.com/2026/07/31/u...

Explore this gift article from The New York Times. You can read it for free without a subscription. www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

"Views are dropping for many of Mr. Trump’s greatest allies" www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

Explore this gift article from The New York Times. You can read it for free without a subscription. www.nytimes.com/2026/07/31/u...

The cult is (finally) disintegrating before our eyes. www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing ..... Free NYT article www.nytimes.com/2026/07/31/u...

Right-wing billionaire media owners overestimate the number of people who agree with them. www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

"A growing body of evidence suggests the audience for pro-Trump content has fallen from its heights and, for some, has reached new lows. Views are dropping for many of Mr. Trump’s greatest allies, while some figures on the right who have taken to criticizing Mr. Trump are showing uneven gains."

"The shifts add to a growing body of evidence that suggests the audience for pro-Trump content has fallen from its heights and, for some creators, has reached new lows." www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

“A growing body of evidence … suggests the audience for pro-Trump content has fallen from its heights and, for some creators, has reached new lows.” www.nytimes.com/2026/07/31/u...

Their shtick has worn thin, even with their Groupies.\ www.nytimes.com/2026/07/31/u...

www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing: “A lot of the propaganda that they’re pushing out just isn’t really connecting the way it would have even three or four years ago.” — Ryan Broderick, the founder of Garbage Day, a newsletter about online culture and influence. www.nytimes.com/2026/07/31/u...

It's still a potent destroyer of truth-telling: www.nytimes.com/2026/07/31/u...

www.nytimes.com/2026/07/31/u...

Gift Article www.nytimes.com/2026/07/31/u...

www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing ..... Free NYT article www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing ..... Free NYT article www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

www.nytimes.com/2026/07/31/u...

www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

www.nytimes.com/2026/07/31/u...

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...

MAGA media is steadily losing viewers. Plus, they're fractured in supporting Trump. They are slipping. We are gaining. We can take back both houses in November. www.nytimes.com/2026...

The MAGA Media Machine Is Fracturing www.nytimes.com/2026/07/31/u...