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Apple’s $2,000-Plus Foldable iPhone Was a Decade in the Making

Around 2020, Apple Inc. Chief Executive Officer Tim Cook returned from a trip to Asia unusually energized about a new product category: foldable phones.

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https://www.bloomberg.com/news/articles/2026-09-08/apple-s-2-000-plus-foldable-iphone-was-a-decade-in-the-making?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4ODkyMjc5NSwiZXhwIjoxNzg5NTI3NTk1LCJhcnRpY2xlSWQiOiJUS1VVRzFUOTZPU0cwMCIsImJjb25uZWN0SWQiOiI2NTc1NjkyN0UwMkM0N0MwQkQ0MDNEQTJGMEUyNzIyMyJ9.TlVkbi5zJELYLIcbu4vGwZvd3BfmxkTRnrTy4JDNPjI&leadSource=article-gifting
https://www.bloomberg.com/news/articles/2026-09-08/apple-s-2-000-plus-foldable-iphone-was-a-decade-in-the-making?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4ODg5Mzk2NCwiZXhwIjoxNzg5NDk4NzY0LCJhcnRpY2xlSWQiOiJUS1VVRzFUOTZPU0cwMCIsImJjb25uZWN0SWQiOiI1QTIzMjE4NDkwREE0REJBQUEwNkQwREU0NTFDQTJGNiJ9.HAh36kFiglp0oLAsHUjYT_PA7eucZjl4rZ1a7g_12vk
https://www.bloomberg.com/news/articles/2026-09-08/apple-s-2-000-plus-foldable-iphone-was-a-decade-in-the-making?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc4ODg3NjUyMCwiZXhwIjoxNzg5NDgxMzIwLCJhcnRpY2xlSWQiOiJUS1VVRzFUOTZPU0cwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.xzfROkjp6hFcCIKDJQcLXlSsnXCo811CL1MaDs6DB-4

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