Chelsea vs Chelsea: What happened when the club took on a software firm over their trademark? (Gift Article)

Chelsea being knobheads as is standard #lufc P.s. Did you see that SCR punishments don't apply this season? Explains a lot about some of the spending dunnit. www.nytimes.com/athletic/754...

Chelsea have got lots right recently but nearly scored a PR own goal of Biblical proportions last month when they sent an aggressive cease-and-desist to a local software firm. Common sense prevailed but the tale highlights what happens when brands meet geography. www.nytimes.com/athletic/754...