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Bloomberg businesstechnology

Apple Bets MacBook Pro Buyers Will Pay More for Touch Screens

Apple Inc., after successfully betting this month that consumers are willing to pay $2,000 or more for a foldable iPhone, is preparing to test their appetite for another pricey new product: touch-scre...

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https://www.bloomberg.com/news/articles/2026-10-27/apple-14-inch-16-inch-macbook-pro-touch-price-is-likely-2-899-laptop-details?accessToken=eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJzb3VyY2UiOiJTdWJzY3JpYmVyR2lmdGVkQXJ0aWNsZSIsImlhdCI6MTc5MzEzODg1NiwiZXhwIjoxNzkzNzQzNjU2LCJhcnRpY2xlSWQiOiJUTktaNE9UOTZPU0kwMCIsImJjb25uZWN0SWQiOiJDNEVEQ0FFMUZBMDU0MEJFQTI0QTlGMjExQzFFOTA4MCJ9.-r0-k5GENAkA0QuY_42jePcRdcwpSByLQzUz6ZPG9LI

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